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Aesthetic & functional: Webshop for Dulong

Dulong produces fine jewelry with an authentic and modern aesthetic. We developed a stylized Shopify page to match their visual identity that radiates understated luxury and exclusivity, with powerful integrated features to back it up.

Challenge

A comprehensive, yet user-friendly webshop

Dulong wanted a modern website with strong ties to the other aspects of their web presence. The site was meant to tie all of their online channels together in one accessible platform. Moreover, they needed a user-friendly webshop to entice costumers with their array of beautiful collections.

Process

User-driven iteration and beyond

Through extensive user research and tests, we unearthed and examined central pain points for Dulong's target costumers. Collaborating with a design partner, we delved deep into the potentials of the site – both visually and in terms of the user experience.

Result

A tightly knit online presence

In line with Dulong's strong brand aesthetic, a harmonious UI and appertaining UX was developed to meet both user needs and make a solid case for the product. With integrated Shop Instagram functionalites and advanced filtering, costumers can explore products and shop in numerous ways. The site comes to life with series of interactive imagery that establish Dulong as a true lifestyle brand.

Minimalistic but beautiful

Check out Dulongs stylish webshop for fine jewelry that will last a lifetime.

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