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Digitizing the Mikkeller soul

Engaging experiences in fast working features establishes the ideal web-shop. Co-creating with Mikkeller, we digitized the whacky Mikkeller soul by developing playful Easter-eggs – an accelerated search engine in a unique, hand drawn online universe with a beer subscription  ready to be explored by anyone.

Challenge

Digitizing the Mikkeller soul and boosting sales

Mikkeller supplies Europe with the best micro-brewed beer in the world. To boost sales, Mikkeller needed some sagacious Shopify-minds to develop novel features to integrate the system with various services, extending the limits of what Shopify is capable of. By combining the right creative energy with focused programming skills, Mikkeller wanted to show what an ambitious beer brand would look like online, in present times.

Process

Identifying the constraints

With a dedicated team of designers and programmers, we identified the biggest constraints of the online shopping experience and eliminated any unnecessary steps. In a tight relationship with Mikkeller, we took a 360-view of their online initiatives to create synergies across services and platforms. Together, we mapped the 3 initiatives that would create the biggest impact for their online success and immediately executed on the strategy, that ultimately helped growing their presence on Social Media and boosted sales.

Result

Sound business, whacky features

The Mikkeller brand is fun and playful with a unique visual identity that creates a familiar experience in all of their bars and restaurants. By mapping the core of the “Mikkeller experience” we created a unique online universe that combined the whacky Mikkeller soul with conversion maximizing features. Besides their iconic beer subscription, the website handles over 10.000 products and even more daily users in a sleek and fast interface, that serves you your desired product in mere milliseconds.

Pushing the limits of Shopify

Together with Mikkeller, we’ve integrated multiple different services with Shopify to increase online sales and enhance the user’s experience. By integrating data collecting mechanisms, we’ve created the foundation needed to take data-driven choices that helps us creating both the best possible experience and a sound e-business!

"Jeg kan ikke sige, at den vækst, vi har haft, kun skyldes Kvalifik, for vi er vokset af mange andre grunde. Men jeg kan sige, at siden vi begyndte at arbejde med dem, har vi vækstet mere end 200 pct. på onlinesalg, og de har været med på den rejse"

Frank Borring Petersen, E-commerce manager & digital director

Want to boost your e-commerce business?

We love to create lasting experiences that will make you, your users and your CFO smile. By combining eminent experiences with data-driven solutions, we can help you to boost your business.