We got a Danish Digital Award in Customer Experience
Combining marketing and R&D through structured feedback
May 12, 2023 was a great night for us. This was the jury’s rationale for the bronze award in the Customer Experience category at the Danish Digital Award 2023:
”Carlsbergs kobling af marketing og R&D gennem struktureret feedback på 'forsøgs-øl' fra øl-entusiaster er et kundecentrisk greb, der smager af mere. Koblingen af fysiske og digitale touch points i et gennemtænkt flow er forfriskende, og de foreløbige resultater lover godt for fremtidens øl.”
In English: Carlsberg’s link between marketing and R&D through structured feedback on experimental beers from beer enthusiasts is a customer-centric move that leaves you wanting more. The combination of physical and digital touchpoints in a well-thought-out flow is refreshing, and the early results bode well for the beer of the future.
An acknowledgement of innovative user experiences
We are very proud to share that we have received a bronze prize in Customer Experience for our work with Carlsberg and Experimental Brews.
The Experimental Brews concept is a community involving beer enthusiasts in the early stages of beer brewing and experimentation, while also utilizing the concept's design and digital interface to gather consumer insights. This allows Experimental Brews to provide a tailored and innovative user experience for both members and guests of the exbrew.club.
Overall, the collaboration with Experimental Brews has successfully bridged the gap between research and business by collecting consumers' opinions and sharing knowledge about exciting new experimental brewing.
What is Danish Digital Award
On their own website, Danish Digital Award describes that it aims to reward and showcase the most inspiring, effective, and well-executed digital work that develops or supports a company's or organization's business activities.
In a time where marketing and digitally responsible actors are required to develop new and often complex solutions, Danish Digital Award wants to highlight and pay tribute to those who are doing the best job, aiming to inspire organizations to invest in their digital business efforts.
Besides Customer Experience, Kvalifik and Experimental Brews also achieved to be shortlisted in the Innovation category.
