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What is Webflow? A Complete Guide to the No-Code Web Design Platform

In today's fast-paced digital landscape, keeping your website fresh and competitive is more important than ever. But redesigning or launching a new site can be costly and time-consuming, especially if coding is involved. Enter Webflow — a powerful no-code platform that lets you create stunning, fully customized websites without writing a single line of code.
August 20, 2024
By
Anton Pinstrup
,
Marketing Assistant

Whether you're a business owner, designer, or freelancer, Webflow offers the tools you need to build and maintain a professional online presence with ease.

In this guide, we'll dive into what makes Webflow a game-changer and how it can help you create your next website.

What is Webflow?

Webflow is a platform that allows users to design, build, and launch unique, custom websites without needing to write any code—much like popular website builders such as Wix, Squarespace, and Shopify. The key difference is that Webflow offers far more flexibility in how you design your website, allowing each element to be defined and placed exactly where you want it. Platforms like Wix, Shopify, and Squarespace limit you to available templates, restricting how much you can customize.

With Webflow, that's not the case. You build your website as if you were coding it yourself, only everything is done visually, meaning you don’t need to know any programming languages. Webflow’s motto perfectly captures this approach:

“Build with the power of code — without writing any.”

Webflow gives you the freedom to create the most unique and wild websites, just as if you were coding them from scratch, but without the hassle, time, and expense that usually comes with it. At Kvalifik, we believe that Webflow is a valuable tool that has the potential to help many businesses save time and money while creating a more visually appealing and conversion-friendly website.

Read on to find out why!

Why should you consider Webflow?

Save time updating and publishing with Webflow's CMS

One of the most powerful tools Webflow offers is its CMS (content management system). This system allows you to create, manage, and update dynamic content, which can define text, images, colors, and many other elements on your website. The website’s content and appearance are tied to the data you organize in the CMS, and it automatically updates on the site when you make changes.

This means you only need to format content once, and you never have to worry about it behaving strangely on the page when you add new content or adjust existing content. The same goes for text content. When you edit or add a blog post or similar, it automatically adapts to your predefined formatting and design saving you tonnes of time.

In this video you can see how well the CMS works and how you can really save time by using it properly:


Webflow's CMS gives you full control over your website's content and how it appears. It includes many smart features that make it easy and efficient to organize, edit, and publish large amounts of content.

This means you get a website that’s not time-consuming to maintain and one where you can quickly add new content.

Make your website responsive with precision

Webflow makes it easy to create a responsive website that looks fantastic on all devices and screen sizes, giving you the ability to customize the website for each format if you want full control. You can design and tweak your website directly in the browser and see how it adapts to different screen sizes in real-time.

Webflow allows you to define specific breakpoints, which are the points where the layout changes to fit different screen sizes. This way, you can easily adjust and fine-tune the size, placement, and style of elements for each device, ensuring a consistent and user-friendly experience for all visitors.

Full control of the design and layout

What makes Webflow truly unique is the way you build websites with full control in the intuitive visual designer. Webflow has found the golden mean between the user-friendliness of popular drag-and-drop website builders and the creative freedom that usually requires manual coding in more advanced website programs.

The Webflow designer allows you to build complex layouts and design elements with precision, much faster and with fewer errors than coding. The interface lets you manipulate HTML, CSS, and JavaScript visually in real-time, without needing to know HTML, CSS, or JavaScript. The result is a unique professional website that’s both technically robust and visually impressive, which you can build or update yourself without needing deep coding knowledge.

Does it sound too good to be true?

It (almost) isn’t — but learning to use Webflow’s designer is a bigger challenge than learning to use platforms like Wix and Squarespace. Although you don’t need to learn to code from scratch to create an impressive website with Webflow, the learning curve is significantly steeper compared to simpler drag-and-drop programs. Few people can sit down and build a custom Webflow website from scratch without previous experience.

But fortunately, there’s help available to get you started with Webflow.

Webflow has found the golden mean between the user-friendliness of popular drag-and-drop website builders and the creative freedom that usually requires manual coding

Learn Webflow with Webflow University
To get more people to use their fantastic platform, Webflow has created what they call Webflow University, which offers a wide range of resources to help you get started with Webflow. There are videos, tutorials, and interactive courses that show you everything from the basic functions to the most advanced techniques. You’re guided through it all step by step, with every detail carefully considered, and there isn’t a topic you can’t find an ultra-pedagogical video about.

And the best part is, it’s all free. Just like it’s free to start building a Webflow website in the designer. You can take all the time you need to both learn and build your website — you only pay when you decide to publish it.

So, while it’s more time-consuming to learn to build a website with Webflow, you’re in good hands. Explore more and start learning at Webflow University here: https://university.webflow.com/

Professional Webflow Experts from Kvalifik
If you still find it overwhelming to learn Webflow without any guarantee of how long it will take or whether you’ll ever end up with a usable website, you’re in the right place.

At Kvalifik, we are certified Webflow experts, and we’ve helped many large and small businesses create innovative and beautiful Webflow websites that are easy to update and maintain and ultimately save our clients many hours of work.

Instead of learning how to use Webflow’s designer, you learn to use the ultra-simple Webflow editor, which lets you edit content and use the smart CMS features so you can manage and add content yourself, and much more. We take care of creating a visually impressive website with all the right features to give your business the most value.

If this sounds interesting, you can read more about our services here or explore our cases here.

Bring Your Website to Life with Animations and Interactions

In addition to designing and building visually impressive websites with full control, Webflow also allows you to create wild animations and fun interactive elements that make the user experience truly unique.

Webflow offers integrated tools for both animations and interactive elements that, like everything else in Webflow, can be created and edited in real-time.

Create Stunning Animations Visually
You can animate elements using Webflow’s visual interface, where you can control timelines, speeds, and various transitions, creating anything from very simple to highly complex animations. Here are some possibilities:

  • Element Animations: You can animate individual elements on your page, such as text boxes, images, and buttons. This can include effects like fade-ins, slide-ins, rotations, and much more.
  • Scroll-Based Animations: Webflow allows you to create animations that trigger when the user scrolls through your page. This can be used to create exciting visual experiences where elements move or change as the user scrolls down the page.
  • Hover Animations: These animations are activated when the user hovers the mouse over a specific element. This can help create interactive and engaging effects that highlight important parts of your website.

Make Your Webiste engaging with Interactive Elements in Webflow
In addition to animations, Webflow can also be used to add interactive elements that enhance the user experience. With Webflow’s interaction tools, you can define how elements should respond to user actions like clicks, hovers, and scrolling. Here are some examples:

  • Click Interactions: You can define what should happen when a user clicks on an element. This can be anything from opening a modal, switching between different sections, or triggering an animation.
  • Forms and Input Fields: Webflow makes it easy to add and customize unique forms that create a fun interactive experience, both impressing and making complex information collection more manageable for the user.
  • Navigation Menus: You can create custom navigation menus that respond to user input, such as dropdown menus or off-canvas navigation panels that slide in and out of view.

4 Reasons to Choose Webflow

To sum up why we believe Webflow is the best and most efficient website builder for many projects, here are four quick reasons:

  1. No Coding – Full Creative Freedom
    Design and publish advanced websites exactly as you want with Webflow’s visual designer. With Webflow, you build your website visually while the platform automatically generates clean and semantic JavaScript, HTML, and CSS—the three cornerstones of modern web development. The code generated by Webflow isn’t just optimized but can also be exported and used for publishing on other platforms, giving you full flexibility and control over your project.
  2. Save Countless Hours with Webflow CMS
    Webflow’s most powerful feature for you as a business owner or web administrator is its content management system (CMS), which makes it easy and incredibly efficient to edit and add content. Whenever you add, for example, a blog post, it automatically adapts to the formatting and design, just like on this page. And if you change the formatting or design of one blog post, it automatically updates across all other blog posts as well. This principle applies to everything in Webflow—everything only needs to be changed once. The result is a website that’s easy to maintain and can quickly be updated with new content.
  3. Excellent Learning Opportunities and a Strong Community
    Through Webflow University, you have ample opportunity to learn how to use Webflow from scratch the right way. There’s also a strong community around Webflow, filled with experts like us at Kvalifik, who discuss, share, and find solutions to all kinds of challenges. Webflow goes out of its way to facilitate this, and if your problem isn’t solved at Webflow University, you can likely find the answer in their forum.
  4. Impressive Interactions and Animations
    Webflow has built-in features to create interactions and animations in real-time that can truly elevate the experience of your website. Just like the rest of the Webflow universe, you don’t need to write any code to create stunning animations. You can design animations for scroll, hover, page load, and much more, bringing your website to life.

Limitations in Webflow

While Webflow is great for many different types of projects, it of course has its limitations. Here are a few things you must take into consideration before choosing Webflow:

E-commerce

While it is certainly possible to build an eCommerce store with Webflow, the platform does come with several limitations that can be particularly challenging for larger stores or those with more complex needs.

For example, Webflow’s limited payment gateway options, lack of multi-currency support, and basic inventory management may not meet the demands of a larger operation. Additionally, it doesn’t offer advanced shipping calculations, automatic tax calculations, or advanced discount features, which are often essential for scaling businesses. For ecommerce, Shopify or Woocommerce are far more robust platforms that have many of the features Webflow lack, already build-in.

Although Webflow allows you to create eCommerce stores with its impressive design capabilities, we suggest doing thorough research beforehand to make sure it covers your needs or there are workarounds available.

Steep Learning Curve

One of the primary challenges many face when starting to use Webflow is its relatively steep learning curve. Although the platform provides powerful tools and exceptional design flexibility, mastering these features can be time-consuming, particularly for those new to web design. Webflow demands a deeper understanding of web design principles and proficiency in navigating its visual interface than other website builders like Wix and Squarespace. Therefore it will take a bit of time to learn, even though there are great ressources available to help you.

Custom Code May Be Necessary for very Extensive Projects

While Webflow is a powerful platform for building visually stunning websites without needing to write code, it does have limitations when it comes to more extensive projects or highly specific requirements. For complex functionalities or unique design elements that go beyond what Webflow’s built-in tools offer, you may need to incorporate custom code, where you on other platforms can get away with installing a third-party plug-in. And relying on custom code may reduce the ease of maintenance and updates, as any future changes might necessitate further coding work.

Webflow vs. WordPress

When it comes to choosing a platform to build your website, WordPress has always been the popular choice. It’s estimated that around 63% of the approximately 2 billion websites currently live on the internet are built with WordPress.

So it must be doing something right, right?

It is — the possibilities of what you can do with a Wordpress site are endless, and you can be certain that someone made a plugin that can do exactly what you wish for, that is relatively easy to use. But endless possibilities come with endless problems.

Particularly when everything depends on your various plugins working together and not breaking everything when they are updated independently. WordPress is dependent on plugins that can do a lot but often require coding to customize them or to get your website’s design exactly the way you want it. This is both costly and time-consuming and is a guaranteed headache if you haven’t done it before.

In Webflow, almost all the functions are built-in. This means, first and foremost, that your website won’t break while you sleep, and you don’t need monthly check-ups from a developer to fix potential errors.

Instead, with Webflow, you get a website that is almost maintenance-free and doesn’t require you to code to make everything work. At the same time, you can visually design your website exactly as you want it, either from scratch or by choosing one of the many impressive templates designed and created by Webflow experts.

Here’s a comparison of the different advantages in Webflow and WordPress:

Feature Webflow WordPress
Ease of Use Design visually, no coding needed Requires plugins and some coding knowledge
Design Flexibility Build from the bottom up or customize templates Anything is possible with the right tools an knowledge
Hosting Built-in hosting included Requires separate hosting service
SEO Tools Built-in, easy to use Requires additional plugins
Maintenance Low maintenance, automatic updates Regular updates and plugin management needed

Who Is Webflow For?

Webflow is a versatile platform that caters to a wide range of organizations and business types. Whether your company is large or you’re working solo, Webflow is worth considering. Here are three examples of business types that can benefit greatly from using Webflow:

  • SaaS Companies
    For SaaS companies, Webflow is an ideal solution as it offers flexibility, scalability, and minimal maintenance. The platform allows you to build dynamic websites that can quickly adapt to the changing needs of the market. With Webflow, you can present your services in a sleek and organized manner that’s easily digestible for potential customers. You can also easily update content to keep it relevant, ensuring your company maintains a professional and dynamic online presence.
  • Agencies
    For agencies offering various services such as marketing and consulting, a Webflow website can be a significant advantage. Webflow allows you to create a custom website that effectively showcases your services and achievements. With advanced design options and a user-friendly CMS, you can easily add new case studies, update news, and launch campaigns without waiting for or paying for a developer. This ensures your online presence is always up-to-date and aligned with your brand, giving you direct control over your website.
  • Freelancers
    Webflow is ideal for freelancers who want to create a visually impressive portfolio that’s easy to update and add new cases to. Whether you’re a designer, photographer, writer, or work in another creative field, Webflow’s intuitive design tools allow you to build a professional website without writing code. And there are plenty of beautiful portfolio templates you can either purchase or draw inspiration from.

In general, Webflow is for anyone who wants an impressive website that’s easy to update and doesn’t require much maintenance, so you can spend your time on what you’re good at. If you’re looking for more inspiration, check out the types of businesses we’ve built Webflow websites for in our cases here: https://www.kvalifik.dk/cases

Conclusion

If you’re looking for a new website that gives you full control and requires minimal maintenance, Webflow is an excellent option to consider. This powerful and versatile web platform offers a unique combination of user-friendliness, design freedom, and technical robustness, enabling almost anyone to create a custom, professional website. And Webflow’s visual designer and powerful CMS make it easy to manage and update your content, ensuring your website is always up-to-date.

Webflow does have its limitations, particularly in its eCommerce module, which may not meet the needs of more complex online stores. While it’s tempting to use one of Webflow’s beautiful, elaborate templates for your eCommerce site and get all the benefits that come with using Webflow, it’s essential to thoroughly research whether it can accommodate your specific requirements.

Webflow University is a great ressource that gives you the opportunity to learn how to design your website from scratch, and the engaged Webflow community always has answers to even the most specific questions, which is helpful because it can be a bit time-consuming to learn Webflow. And if you’re not keen on building your own website or need advanced features and stunning designs, you are always welcome to reach out to us at Kvalifik.

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