From research laboratory to blooming business

Traitomic is a spin-off from Carlsberg Research Laboratory, on a mission to solve the world’s growing food challenges with a novel process for developing new traits in plants and microbes.

They came to Kvalifik needing a new website that reflected their mission, values, and expertise. They wanted design flexibility without giving up performance or easy maintenance, so we built the site in Webflow.

Traitomic got a modern website that builds trust and comes across as professional. It simplifies a complex topic and uses video and animation to deliver a clear, convincing message.

The site was designed and developed in less than a month.

Traitomic came to us with a WordPress site that needed better design and clearer communication. The benefits of their advanced technology had to come across more clearly and effectively.

And they needed the new site in less than a month. Carlsberg was about to announce Traitomic as a new spin-off company, and the website had to be ready in time.

Traitomic’s first plan was a round of small fixes, so the site would be in good shape for their launch as an independent business. After the first design review, they decided to go further and commit to a complete redesign.

The process began with a workshop, where we explored the scope, needs, and wishes for the website. Based on those conversations and a review of the old site, we listed everything that needed to change and presented three initial design directions.

Our design team developed the chosen direction and wrapped up the two-week redesign sprint with a high-fidelity prototype and a video for the landing page.

We proposed building the site in Webflow, a visual development platform. After just one week of development, the new website was live.