New website to inspire, learn and lead
client quote
- Rebecca Busk
- Elizabeth Tello D'Andrea
- Riziki Nielsen
A site that explains what Feedwork stands for and gets visitors to reach out. Feedwork works to rethink learning and development in large organizations, and the website had to communicate those values and that vision in line with an updated brand guide. It also had to showcase Feedwork's strong, widely used product while guiding visitors towards getting in touch.
We rebuilt the sitemap around Feedwork's primary target group. The old sitemap was completely reorganized based on that group's user journey, with a focus on conversion, so visitors find what they need more easily. Before any development started, we wireframed the entire site, so everyone had a clear picture of what was being built.
Because Feedwork wanted to manage its own content. Webflow gives Feedwork's team an easy-to-use editor for making updates and changes themselves, and the platform is optimized for SEO. That combination met Feedwork's core requirement, easy content management, on a site built to match the updated brand guide.
Danish is the primary language, and English is added with Weglot. Feedwork works with both Danish and English-speaking clients, so the project called for a site that was Danish first but easy to translate. We used Weglot, a website translation tool, to make Feedwork's website accessible in both languages.
Feedwork is dedicated to strengthening leadership, promoting knowledge sharing, and fostering engagement and learning within organizations.
Kvalifik was pleased to collaborate with them in creating a new website that accurately reflects their approach and core values, in line with their updated brand guide.
The project resulted in the successful launch of a new website for Feedwork that communicates their values and vision and showcases their strong product in line with their updated brand guide.
The previous sitemap was completely reorganized to make it easier for users to find the information they need, resulting in a pleasant user experience.
We used Weglot, a website translation tool, to make the website accessible to both Danish and English-speaking clients.
The challenge for this project was to design a website that effectively communicated the client's values and vision for rethinking learning and development in large organizations.
Feedwork already had a strong, widely used product, and it was important to showcase this success while guiding visitors through an intuitive user journey towards the primary CTA, getting in touch.
In addition to the design and user journey goals, the project also required that the website be accessible in multiple languages, with the primary language being Danish but also including the ability to easily translate to English.
The sitemap was developed strategically based on the primary target group's user journey, with a focus on conversion.
Wireframes were then designed that illustrated the entire site, so we had a clear understanding of what needed to be developed before beginning the development.
We chose to use Webflow for the website development as it provided the client with an accessible editor to make updates and changes, as well as being optimized for SEO, which met the client's requirement for easy content management.
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