Migrating extensive SaaS site from Umbraco to Webflow

Case summary














- Søren Højland Boesen (Former Employee)
- Patrick Aurbo
- Riziki Nielsen
- Elizabeth Tello D'Andrea
Because InMobile's Umbraco CMS had become expensive and cumbersome to maintain. Updating content across pages or setting up SEO texts meant a lot of manual copy-paste work. InMobile asked us to migrate the website to a modern Webflow CMS setup focused on SEO, speed and automated page layouts, so the team could concentrate on creating the best possible content.
Text, images, videos and InMobile's other assets all moved from Umbraco to Webflow. Before migrating, we assessed the old site's structure, content, functionality and performance, and worked with the InMobile team to design a Webflow CMS structure that fits the way they work. During the move we made sure the data stayed intact and looked sharp.
By letting the CMS handle the repetitive work. We set up reusable components and auto-generate content from information that already exists in InMobile's Webflow CMS. That replaces the manual copy-paste the old Umbraco site required, so updating content across pages or adding SEO texts no longer means doing the same job twice.
Yes. InMobile had high demands for technical SEO, website speed and GDPR compliance, and Webflow's clean code structure and flexibility made it easy to add low-code solutions that meet them. The result is a lightning-fast, compliant website. We still work with InMobile on ongoing design and Webflow development, including landing pages and interactive elements.
- Websites
- Growth and Strategy
- Migration
We were contacted by Denmark's largest SMS platform, InMobile, with a request to migrate their website away from an Umbraco CMS that had become expensive and cumbersome to maintain.
The site was migrated to a modern Webflow CMS setup with a focus on SEO, speed and automated page layouts, allowing InMobile to focus on creating the best possible content.
Webflow's refined code structure and flexibility made it easy to implement low-code solutions, resulting in a lightning-fast, compliant and technically sophisticated website.
We have made everyday tasks easier by setting up reusable components and auto-generating content from information that already exists in the CMS (Content Management System).
InMobile had high demands for technical SEO, website speed, and GDPR compliance.
Their previous solution required a lot of manual copy-paste work when updating content across pages or setting up SEO texts.
We began by conducting a comprehensive assessment of InMobile's existing Umbraco website. This involved evaluating the site's structure, content, functionality, and performance. We also collaborated closely with the InMobile team to understand their goals and requirements for the new website.
The next step was to design the best structure for the Webflow CMS. The platform is flexible, so we worked closely with InMobile to find the most intuitive and efficient setup for their workflow.
With a solid plan in hand, we kicked off the content migration process. This meant moving text, images, videos and other assets from Umbraco to Webflow, while making sure the data stayed intact and looked sharp.
To ensure InMobile stays at the forefront of their industry, we provide ongoing design and Webflow development services. This includes landing pages and interactive elements that capture the attention of their target audience.



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