Rebrand allows heat pump manufacturer to grow internationally
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Low superheating control method to optimise the evaporator's surface area, resulting in a higher COP.
Semi-hermetic suction gas-cooled compressor with variable speed regulation.
Unique triple heat transfer concept for higher COP results.
EC-fans with owlet tech for low noise emission.
For external communication with built-in gateway, modem and SIM card.
Sealed electrical box, including controller for optimised module management.
Great accessibility to internal components for service operations.
To level each module.
- Rebecca Busk
- Patrick Aurbo
- Riziki Nielsen
- Francesca Tiziani
Thermonova had strong industrial heat pump technology, but their visual identity and website no longer reflected the quality of the company or their international ambitions. The old brand blended into the category and made it difficult to stand out in a competitive global market.
Kvalifik led a complete rebrand for Thermonova, including logo design, visual identity, brand assets, web design, Webflow development, 3D renders, photography, and a new multilingual website. The goal was to position Thermonova as a premium Danish manufacturer ready for international growth.
The logo was designed around the fluid motion inside Thermonova’s heat pumps and the modular construction of the products. The shape of the logo mark was inspired directly by patterns found in the product design itself, creating a stronger connection between the technology and the visual identity.
The industrial heat pump market is visually very similar, with many companies using the same colors, typography, and communication style. Thermonova needed a more distinctive and modern visual identity that could strengthen credibility, support international sales, and reflect the innovation behind the products.
The website became a central part of the rebrand and was designed to communicate Thermonova’s products, technology, and positioning more clearly. Kvalifik designed and developed a multilingual Webflow website focused on usability, scalability, and a more premium digital experience.
Webflow made it possible to combine modern web design, scalable content management, and faster workflows in one platform. The multilingual setup also supported Thermonova’s international growth and made it easier to maintain the website across markets.
Custom photography and 3D renders helped showcase Thermonova’s products, craftsmanship, and manufacturing quality in a more modern and premium way. The visual material played an important role in making complex industrial products feel more engaging and visually distinctive.
Following the launch of the new visual identity and website, Thermonova experienced a 569% increase in website visits compared to the six months before launch. The rebrand also strengthened their positioning as a premium player in the industrial heat pump market.
Yes. Kvalifik is a Danish digital agency based in Copenhagen, specializing in branding, logo design, visual identities, web design, Webflow development, and scalable digital experiences for ambitious companies and manufacturers.
Kvalifik helps companies with branding, visual identity, logo design, web design, Webflow development, brand assets, UX/UI design, digital strategy, and scalable website platforms built for growth and international positioning.
With a bold new visual identity and a modern website, Thermonova now stands out as a premium manufacturer in a competitive market. The rebrand has strengthened their credibility, supported international growth, and positioned them as a serious player in the market.
Thermonova, a Danish manufacturer of high-performance industrial heat pumps, had strong technology, but their brand didn’t show it. Visually, they looked like the rest of the industry: red colors, generic fonts, and a logo that blended in rather than stood out. Their website was difficult to navigate, lacked responsiveness, and was only available in Danish, creating friction for potential customers and blocking their international growth. To compete globally and show how innovative they really are, Thermonova needed a bold new identity and a modern digital presence.
Kvalifik was brought in to give Thermonova’s brand a complete overhaul, visually and digitally. We kicked things off with collaborative workshops to align on Thermonova’s positioning, purpose, and values.
We looked at the competition and defined different visual directions. Based on the chosen direction, we crafted a modern visual identity in an iterative process.
The new identity was documented in a detailed brand guide, ensuring consistency across all platforms and materials.
Thereafter, we designed and developed a new multilingual website in Webflow, bringing the brand to life online.
The fluid shape of the logo mark symbolises the fluid motion inside the machine and the modularity of the product. It is derived from the product’s characteristic pattern.
Kvalifik created 3D renders that show the products from their best angle and highlight their advanced features.
New photography shows the craftsmanship that goes into manufacturing Thermonova’s products in Aars.
The fluid shape of the logo mark symbolises the fluid motion inside the machine and the modularity of the product. It is derived from the product’s characteristic pattern.
