Disruptive Technologies

Transforming complexity into simplicity

Year
2023
Industry
Tech & SaaS
Client
Disruptive Technologies

client quote

"The communication with Kvalifik was truly excellent and open. I never encountered any misunderstandings. Even when I struggled to find the right words, the team at Kvalifik seemed to understand exactly what I was aiming for. This level of communication and project execution significantly contributed to the outstanding end results."
Leona Leslie
,
VP of Marketing
Case summary
A leading Norwegian IoT company approached Kvalifik to make their website show their products better. They wanted to move away from their existing HubSpot CMS setup and its unnecessary complexity and information overload. Due to the nature of their company, the security measures had to be top-notch.
Kvalifik collaborated closely with both the marketing and product teams to develop a functional and visually appealing website that shows their expertise. We prioritized beautiful graphics and worked closely throughout the process to meet the needs of all end users. The result was a streamlined Webflow website that presented a rich amount of information in an accessible manner on a scalable platform.
Team behind the project
  • Rebecca Busk
  • Elizabeth Tello D'Andrea
  • Riziki Nielsen
  • Patrick Aurbo
Questions

For security and design freedom. Disruptive Technologies' HubSpot CMS setup had security vulnerabilities and restricted what the team could do with design, and the site suffered from unnecessary complexity and information overload. For a Norwegian IoT company, security had to be top-notch, so Disruptive Technologies chose to build a new, more adaptable website in Webflow.

Twelve weeks. In that time we ran a workshop, wireframed every page, created a fresh design concept and launched a new Webflow website for Disruptive Technologies with custom SEO and security features. Since launch, the site has received an overwhelming amount of positive feedback.

With visuals that do the explaining. Disruptive Technologies' sensors are simple for end users but highly technical underneath. We gave the new website dynamic graphics and illustrations that make the product easier to understand and mirror its sleek design, so a rich amount of information comes across in an accessible way.

Closely, with both marketing and product at the table. Disruptive Technologies' product team was eager to be involved, so the website was shaped together with both teams, from the opening workshop to the final design. Leona Leslie, VP of Marketing, describes the communication as excellent and open. Even when she struggled to find the right words, she says, the Kvalifik team understood exactly what she was aiming for.

case description
Disruptive Technologies case | HubSpot to Webflow | Kvalifik
Norwegian IoT company Disruptive Technologies swapped HubSpot for a Webflow website with custom SEO and security features. We launched it in 12 weeks.
deliverables
Introduction

A leading Norwegian IoT company approached Kvalifik to make their website show their products better. They wanted to move away from their existing HubSpot CMS setup and its unnecessary complexity and information overload. Due to the nature of their company, the security measures had to be top-notch.

Kvalifik collaborated closely with both the marketing and product teams to develop a functional and visually appealing website that shows their expertise. We prioritized beautiful graphics and worked closely throughout the process to meet the needs of all end users.

The result was a streamlined Webflow website that presented a rich amount of information in an accessible manner on a scalable platform.

The result

After twelve weeks, we launched a new Webflow website for Disruptive Technologies with custom SEO and security features. The site has gone from complex to clear and has received an overwhelming amount of positive feedback. Its dynamic graphics and illustrations make the product easier to understand and mirror its sleek design, so the website is as streamlined as the technology it showcases.

The challenge

As a well-known IoT company and a renowned name in the Norwegian scale-up ecosystem, Disruptive Technologies needed a website that reflected their products and embodied the company's mission and values. The products are simple for end users, but they are built on highly technical sensors that deliver substantial value across various applications.

Their existing HubSpot CMS setup posed security vulnerabilities and was restrictive in design flexibility. Consequently, Disruptive Technologies aimed to develop a new, more adaptable website using Webflow.

The process

Disruptive Technologies set out to significantly revamp their online presence, moving away from their previous website's direction. We began with a focused workshop to align on objectives, discuss design aesthetics, and explore new ways to represent both the product and the company that accurately reflect their current standing.

Following the workshop, we developed wireframes for each page and combined them with a fresh design concept that strengthened their visual identity and gave the brand a modern, simple look.

Throughout this process, the product team at Disruptive Technologies was eager to engage closely with the project. This led to a productive collaboration between Kvalifik and the marketing and product teams at Disruptive Technologies, working closely together to develop the ideal website.

Disruptive Technologies

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