Back To Work

Sending newsletter sign-ups into space

Have you ever thought about becoming a trooper? At Warpigs, they wanted more people to enlist in their army of beer drinking and BBQ-eating soldiers. And what’s a better way to do just that, than to create a newsletter sign-up flow on an Arcade machine?

Challenge

Uploading athmosphere

Shane had a vision. Being the main force behind the successful brewpub located in the hip meatpacking district, he wanted to intensify an already extraordinary experience. Imagine a room filled with heavy wooden furniture with speakers that shreds out heavy metal wrapped into a smell of sweet barbecue. Warpigs has been all about a tough, authentic and yet playful ambience, but there was one thing missing: an arcade machine where you could enlist as a Warpigs’ trooper!

Process

Hacking an arcade

Finally an excuse to buy fulfill a long standing childhood dream of buying an arcade machine! In less than a month, we hacked the arcade, designing a retro-themed UI and programmed our own custom software - including a secret game feature!

Result

Lining up troopers

Right now, a 100kg Arcade machine adorns the heavy metal filled Brewpub, enlisting new troopers every day. By gamifying the newsletter sign-up flow and combining it with Warpigs’ military-inspired tone-of-voice, we changed the boring act of signing up for a newsletter into an exciting experience that people stand in line for. This have lead to a significant increase in newsletter sign-ups and thousands of new beer loving, barbeque hungry Warpigs troopers!

" From my first encounter with Kvalifik I was immediately impressed. They very quickly understood what it was I wanted form the project without me being exactly sure what that was myself . I approached them with a very vague idea and they embraced it and made it happen. They showed great enthusiasm in everything they did and made me feel totally at ease despite my technological ignorance. In short a great bunch of people and I genuinely hope to work with them again."

Shane Gardiner, General Manager at Warpigs

Ready to take your customer experience to the next level?

Great experiences tighten the bonds between you and your customers. By combining technology with original objects in a fun and engaging way, we can grow your business and make people laugh on the way. Join our battle against boring growth!