An online hub for research and recipes improving life for people with IBD
client quote
- Rebecca Busk
- Elizabeth Tello D'Andrea
- Patrick Aurbo
- Riziki Nielsen
- Søren Højland Boesen (Former Employee)
Nutritional Therapy for IBD wanted one place where patients, researchers and health care professionals could find what they need. The organization ran two sites, ntforibd.org and pathway.ntforibd.org, and both were hard for non-technical team members to update. The goal was a single site that kept its professional, clinical yet approachable feel while making navigation, search and donations easier.
Nutritional Therapy for IBD needed a site its non-technical team members could update, and the old Wagtail and Django sites made that hard. Kvalifik built the new site in Webflow, which allowed quick prototyping and made it easy to adapt the design along the way. Kvalifik also integrated Memberstack to handle user profiles and secure logins, so users can have their own profile with a personal cookbook.
Kvalifik merged the extensive content from both Nutritional Therapy for IBD sites into one and migrated more than a thousand recipes. The project started with a thorough analysis of the existing information architectures and content inventories, done together with the organization's team. To keep returning visitors on track, every old URL was redirected to its matching new page, which also preserved link equity.
The new Nutritional Therapy for IBD site is easier to navigate and search. It has an intuitive structure with a clear introduction for new visitors, and the research database now includes article abstracts, which makes it easier to search. The recipe section has advanced search filters, and users with a profile get a personal cookbook. Clear calls to action across the site encourage donations and engagement.
Nutritional Therapy for IBD is a non-profit organization dedicated to advancing evidence-based nutrition to enhance the well-being and health of people with inflammatory bowel diseases (IBD). They wanted to combine their two websites into one and improve the user experience for their different users: patients, researchers and health care professionals.
The result is a unified online presence that simplifies user interaction and enhances overall accessibility. Key improvements include:
Revamped Navigation: Intuitive site structure with a clear introduction for new visitors.
Enhanced Research Database: Improved searchability with the inclusion of article abstracts, facilitating easier access to information.
Advanced Recipe Search: Redesigned recipe section featuring advanced search filters and the addition of a personal cookbook for users with profiles.
Conversion-Focused Design: Strategic placement of clear calls to action, encouraging donations and increasing user engagement.
Nutritional Therapy for IBD wanted to combine its two websites, ntforibd.org and pathway.ntforibd.org, into one improved site. The old Wagtail and Django sites were hard for non-tech team members to update.
The primary goals were to merge extensive content from both sites, migrate over a thousand recipes, improve recipe discoverability, and maintain the site’s professional, clinical, yet approachable essence.
The new site was envisioned to be user-friendly, aesthetically pleasing, and optimized for navigation, searchability, and conversion enhancement.
The project started with a thorough analysis of the existing information architectures and content inventories, working closely with the Nutritional Therapy for IBD team.
We updated the visual brand and created a new design system for the unified site. We built the site using Webflow, which enabled quick prototyping and adaptable design changes. We integrated Memberstack to handle user profiles and secure logins, improving user interaction and personalization.
To maintain continuity for returning visitors, we set up redirects from all old URLs to the matching new pages, maintaining link equity and accessibility.
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