Kvalifik sharpens its focus and appoints a new CEO
Kvalifik focuses on Webflow
Kvalifik was founded in 2015, and the agency is not afraid to reinvent itself. January 2026 brought a new strategy and a change in leadership.
From the turn of the year, Kvalifik has sharpened its focus on digital design and on websites built in Webflow, with results, scalability, and technical quality at the core. The ambition is to manifest Kvalifik as the leading Webflow agency in the Nordics. In 2023, Kvalifik became Scandinavia’s first Webflow Enterprise Partner and in 2025 was honored with the Webflow Professional Partner of the Year award.
“The decision is driven by the very concrete results we have seen with our clients. When marketing teams migrate existing solutions or build new websites in Webflow, they gain far greater control, shorter time to market, and a completely different ability to adapt and optimize their digital presence themselves. This delivers a stronger return on investment, and that is exactly where we have found our sweet spot and chosen to focus.”
Rebecca Busk, CEO & Partner
Visitors now expect fast, relevant, and continuously updated digital experiences. The ability to react quickly is no longer a choice, but a prerequisite. This places demands on solutions that can move away from heavy development setups and toward modern platforms where marketing teams can work quickly without compromising on control, quality, or performance.
Change in leadership
With a more focused team comes the need for simpler leadership.
As of January 2026, Rebecca Busk is Chief Executive Officer. Since 2023 she had shared the leadership with Søren Højland Boesen, who served as director of the company from 2021. With this change, responsibility sits in one place to support the agency’s new direction and a more focused setup.
Rebecca Busk has played a central role in Kvalifik’s development in recent years and will now lead the next phase, carrying forward the ambition to position Kvalifik as the leading Webflow agency in the Nordics.
“Rebecca combines a strong strategic perspective with clear leadership and a focus on results. It is a natural step that she now takes on the role of Chief Executive Officer and brings the new strategy to life.”
Søren Boesen, Former Design Director & Partner
In March 2026, Søren Boesen stepped back from day to day operations to focus on parental leave and family.
What Kvalifik does today is four things: websites (digital experience design and Webflow development), branding, growth and strategy (digital strategy, conversion and AI search), and AI agents for content and automation. Custom software and app development are not part of the offer.
Kvalifik sees the change as a natural consequence of market developments. In a time when digital demands are constantly evolving, the companies that win are those that can build, adapt, and improve their digital experiences at high speed. This is precisely the reality Kvalifik has now aligned itself with.
