Branding a breakthrough in sustainable food production

The old website primarily spoke to the scientific community. With new investors and an expanding partner network, Meiogenix needed to communicate their impact in a more commercial and accessible way, while keeping their scientific credibility intact.

They also needed a coherent visual identity that could unify everything from investor decks to lab materials, and a digital platform capable of growing with their business.

The result is a confident, international-facing brand and website that bring Meiogenix’s mission to life, credible enough for scientists, compelling enough for investors, and inspiring enough for collaborators around the world.

A new identity and digital presence that position Meiogenix as a leader in agricultural biotechnology.

The Meiogenix logo embodies the company's mission of advancing plant genetics through precision, science, and innovation. Its form is deliberately layered with meaning:

A plant emerging. The upward, organic shapes symbolize growth, life, and the agricultural foundations of Meiogenix's work.

A chromosome. The modular, intersecting curves abstractly depict an "X", the universal symbol for chromosomes, signaling scientific depth and genetic engineering. Each of the shapes itself resembles a pulled-apart, j-shaped chromosome.

Modularity and adaptability. The logo's construction highlights flexibility: it is built from simple forms that combine into a more complex whole, just as Meiogenix uses precise interventions to create new possibilities in plants.

The Meiogenix identity combines scientific precision with natural harmony. A fresh color palette evokes both lab-grade clarity and organic growth. The bold, scientific typeface gives structure and confidence, while natural imagery grounds the brand in the world it helps cultivate.

A central element in the Meiogenix brand is a set of pictograms, abstract representations of plants and other concepts related to the company's technology (chromosomes, DNA). The pictograms are cut from sections of the primary font, in the same way as the logomark. This gives a coherent look.

We began with a brand strategy workshop to define Meiogenix’s vision, values, and visual direction. From there, we developed mood boards, logo concepts, and a full visual identity, documented in a clear brand guide.

The identity was extended across templates and presentations, including a PowerPoint deck and social assets, and supported by an animation explaining Meiogenix’s chromosome recombination technology.

Building on this foundation, Kvalifik designed and developed a modern, multilingual website in Webflow, from sitemap and wireframes to final launch, and trained the team to manage and expand it independently.

The Meiogenix website presents advanced biotechnology in a clear and approachable way.

Built in Webflow, it’s structured to guide visitors from the company’s vision to its technologies, partnerships, and latest insights. The layout is simple and logical, with warm photography and quiet animations that connect science to nature.

Built in Webflow, it’s structured to guide visitors from the company’s vision to its technologies, partnerships, and latest insights. The layout is simple and logical, with warm photography and quiet animations that connect science to nature.