A B2B SaaS website that’s like none of the others

Case summary


- Rebecca Busk
- Elizabeth Tello D'Andrea
- Ida Elisabeth Jensen
The Relesys marketing team got full control of the website. Since the move from HubSpot CMS to Webflow, the team can launch new pages fast, collaborate smoothly and make data-driven decisions with built-in analytics and A/B testing. Testing a new headline or shipping a new landing page is now in the team's own hands.
The new Relesys website delivered a 281% increase in form submissions. For a B2B SaaS company like Relesys, that's the number that counts, because forms are how prospects reach out. With built-in analytics and A/B testing in Webflow, the team can keep testing what drives those submissions.
Relesys' website brings Champion Your Champions to life with a bold new brand, interactive elements and a footer shaped like a winner's podium. The philosophy is about celebrating workplace champions, and the podium is a clear nod to exactly that. The result is a stronger emotional connection with users, especially Gen Z.
By giving visitors what they need to champion Relesys inside their own organizations. Relesys sells a customizable employee app for internal communication, training and engagement to large businesses in retail, logistics and hospitality. The new website is more engaging and dynamic, so those visitors find what they're looking for quickly, and it positions Relesys as an industry leader.
- Web development
- UI design
The shift from HubSpot CMS to Webflow gave the Relesys marketing team full control. They can now launch pages fast, collaborate smoothly, and make smarter, data-driven decisions with built-in analytics and A/B testing. But the impact goes beyond performance. The bold new brand, paired with interactive elements, makes the website truly stand out, brings their Champion Your Champions philosophy to life, and builds a stronger emotional connection with users, especially Gen Z. The podium-inspired footer is a clear nod to celebrating workplace champions.
With a more engaging, dynamic experience, visitors quickly find what they need to champion Relesys in their own organizations. The new website is solidifying their digital presence and positioning them as an industry leader.


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