Seamless platform migration for pension fund
Case summary
- Søren Højland Boesen (Former Employee)
- Magnus Friislund
- Rebecca Busk
- Anja Johansen
Out of necessity, not for looks. Pædagogernes Pension (PBU) was leaving the Forca collaboration and needed a website fully under its own control. The new Webflow site had to faithfully replicate the existing structure, content and identity, and the switch had to be invisible to PBU's 125,000 members, who rely on the site for critical pension information.
Through a controlled 1:1 migration. We moved all 279 of Pædagogernes Pension's pages into Webflow while preserving URLs, redirects, metadata and search equity, so the search value PBU had built up over the years came along. The migration was completed without disruption to members and without any loss of SEO visibility.
They moved onto the new site or were rebuilt for it. Pædagogernes Pension's news and press content used to live on MyNewsDesk, diluting domain authority, so we moved it into Webflow with an integration that supports existing workflows. Forms and calculators tied to the old self-service environment were re-engineered, and we redesigned the employer contribution tool to integrate directly with PBU's systems.
A faster, more accessible site that PBU controls itself. Pædagogernes Pension's Lighthouse performance score rose from 68 to 98, a 44% increase, while accessibility went from 81 to 92 and SEO from 85 to a perfect 100. The site runs on 75 unique components, and we trained PBU's internal team to manage and expand it independently.
Pædagogernes Pension (also known as PBU) is a member-owned Danish pension fund serving pedagogues across the country. When they changed their technology partner, they needed to migrate their website to a new platform they were in control of. The transition had to be invisible to their 125.000 members while preserving SEO, accessibility and operational stability. We rebuilt the entire site in Webflow, migrating all content without losing search visibility and significantly improving performance.
The migration was completed without disruption to members or loss of SEO visibility. The new website delivers significantly improved technical performance, achieving Lighthouse scores of 98 in performance (up from 68), 92 in accessibility (up from 81) and a perfect 100 in SEO (up from 85).
Most importantly, Pædagogernes Pension now has a website, they are in control of. A modern, secure and scalable platform that supports both their current operations and future growth.
This migration was driven by necessity, not aesthetics. Pædagogernes Pension was exiting the Forca collaboration and needed a new website fully under their own control. The new platform had to faithfully replicate the existing structure, content and identity. Any disruption could affect members’ access to critical pension information and erode years of accumulated search visibility.
At the same time, parts of the digital ecosystem were fragmented. News and press content were hosted externally on MyNewsDesk, diluting domain authority and creating an inconsistent user experience. Core functionality, including contact forms, calculators and the employer contribution form, was tightly coupled to the previous self-service environment and needed to be re-engineered for the new open website while maintaining system integrations.
The challenge was to execute a technically complex migration under deadline pressure, consolidate platforms and dependencies, and do it all without introducing risk to members, operations or search performance.
We rebuilt the entire site in Webflow using a component-based architecture designed for performance, scalability and editorial flexibility. All existing content was migrated in a controlled 1:1 process, preserving URLs, redirects, metadata and search equity.
We migrated news and press content from MyNewsDesk into Webflow, strengthening domain authority and improving user experience and set up an integration to support existing workflows.
We also redesigned and developed a user friendly employer contribution tool that generates structured data and integrates directly with Pædagogernes Pension’s systems.
Throughout the project, we ensured compliance with accessibility standards, optimised performance and trained the internal team to manage and expand the website independently.
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